artnomity
Click "Block Editor" to enter the edit mode. Use layers, shapes and customize adaptability. Everything is in your hands.
Tilda Publishing
create your own block from scratch
IDEATION
PRODUCT DESIGN
STORYTELLING
PRODUCT DESIGN
STORYTELLING
THE APPROACH
Research Questions
The opportunities we saw for immigrant community to engage with organization were communication, cultural awareness, and education.
The common theme among these questions was trust.
- How do people from different cultural backgrounds learn about and attend to their sexual and reproductive health?
- How can SRH Nonprofit be more culturally responsive when engaging immigrant communities?
- How can SRH Nonprofit learn to communicate more clearly with diverse groups?
The common theme among these questions was trust.
I've started by interviewing immigrant communities and sending out surveys to understand if they heard about Planned Parenthood organization and know what services they provide.
We collected a content inventory of the services offered by Planned Parenthood to discern the nonverbal messages shared through these offerings. It helped us to understand the origins of the common misconception that Planned Parenthood is an organization for women. The offerings reinforce this view. By organizing this inventory in a Venn Diagram, it became clear that we needed to create an explicit universal invite for those who may be unfamiliar with the organization.
Interviews & Surveys
Venn Diagram
THE SOLUTION
3rd Cycle
The last round of prototyping was a co-creative session where we shared the broader idea of the Healthy Card and asked participants to tell us what the service should entail. The participants created a package with information that described the Healthy Card program as they understood. Our team took these designs and synthesized them with the questions that arose throughout the process to create an unboxing experience. This experience took participants on a journey that answered their questions about the program from expectations, to sign up, to benefit, to further information. The process was designed to convey the message that SRH Nonprofit truly understood the needs of the people that the organization wanted to engage.
The last round of prototyping was a co-creative session where we shared the broader idea of the Healthy Card and asked participants to tell us what the service should entail. The participants created a package with information that described the Healthy Card program as they understood. Our team took these designs and synthesized them with the questions that arose throughout the process to create an unboxing experience. This experience took participants on a journey that answered their questions about the program from expectations, to sign up, to benefit, to further information. The process was designed to convey the message that SRH Nonprofit truly understood the needs of the people that the organization wanted to engage.
2nd Cycle
In sharing the Healthy Card approach with other designers, the question was raised as to whether it needed to be exclusive to undocumented people. We shifted our focus from solely on undocumented immigrants to targeting all immigrant community (undocumented and documented). This came with the added benefit of those participants with documented status serving as ambassadors for the program to the undocumented community.
In sharing the Healthy Card approach with other designers, the question was raised as to whether it needed to be exclusive to undocumented people. We shifted our focus from solely on undocumented immigrants to targeting all immigrant community (undocumented and documented). This came with the added benefit of those participants with documented status serving as ambassadors for the program to the undocumented community.
Target Market
Millennials who develop a deep fascination with art often start their collections early, as young as their teenage years. Michael Xufu Huang and Tiffany Zabludowicz are two such examples, who both began collecting at age sixteen.
There is an opportunity to target young millennials who don't see gender as a negative bias but see it as a potential untapped undervalued emerging market with potential.
There is an opportunity to target young millennials who don't see gender as a negative bias but see it as a potential untapped undervalued emerging market with potential.
THE CHALLENGE
UX RESEARCH
STRATEGY
WORKSHOP FACILITATION
STRATEGY
WORKSHOP FACILITATION
A team project.
Our team then created both a persona and a journey map of the current healthcare experience of our potential client. We chose these methods for meaning making because they help us to be more empathetic and better understand the pains and gains immigrants experience in attending to their sexual and reproductive healthcare needs.
Customer Persona + Journey Map
Prototype
The United States has a long and proud history as an immigrant nation. However, with a current political climate those communities feel acutely at risk and under attack. We have been challenged by Planned Parenthood organization to reach immigrant communities by considering broad challenges of education and accessibility that serve as barriers for them in meeting their sexual and reproductive health information and service needs.
How can we engage immigrant communities with Planned Parenthood New York City and their services?
Mobile ethnography allowed us to analyze how SRH Nonprofit compared to other sexual and reproductive healthcare providers in NYC in terms of accessibility and customer satisfaction. It revealed that even though there were more convenient options available, people who went to SRH Nonprofit truly appreciated the organization and continued their relationship with them.
Mobile Ethnography
Ideation
The ideation phase started with a co-creation workshop. The primary objective from the workshop was to generate as many ideas as possible. Collaborating with clients was helpful to validate our assumptions and understand the Planned Parenthood point of view.
Key Findings and Insights
Core topics that we identified throughout the research:
Healthy Card serves as a first impression of Planned Parenthood for those in the immigrant community. The Healthy Card decreases uncertainty in the healthcare system and removes barriers to access created by a lack of trust.
Our team was able to better clarify the challenge as “Safety + Familiarity + Shared Understanding = Trusting Relationships.” This clarification allowed us to view the challenge from a new perspective which led to the formulation of our guiding question and initial prototype - The Healthy Card.
1st Cycle
Prototyping began with testing the desirability of The Healthy Card. Initially, we decided to focus on undocumented immigrants. We created brochures and placed them around the city to measure interest. The brochures had links back to our website where people could sign-up. We also created a website where people could sign up for the Healthy Card. This link was also shared with different communities on Facebook such as the Thai community and CUNY international students.
Prototyping began with testing the desirability of The Healthy Card. Initially, we decided to focus on undocumented immigrants. We created brochures and placed them around the city to measure interest. The brochures had links back to our website where people could sign-up. We also created a website where people could sign up for the Healthy Card. This link was also shared with different communities on Facebook such as the Thai community and CUNY international students.
